I M Tarun Singh

Ola Cabs is currently the number 1 cab aggregator in India. But after the entry of Uber in India, they are getting high competition in retaining both customers and drivers. Recently they have bought TaxiForSure for $200 millions. Both Uber and Ola Cabs use referral marketing to gain customers which results in profits for drivers and customers. In this post, I will share about the profit of customers. Ola is giving a offer where they give free ride worth Rs. 100 for new sign ups.

With Ola acquiring TaxiForSure for $200 million, it would be interesting to see Uber's next step to deepen its reach amongst Indians. Anyway, until there is competition between these cab aggregators, it's better for customers and drivers since customers are getting deep discounts and drivers are getting paid better. Moreover drivers are getting extra rewards for logging in over 10 hours a day from Ola and Uber to retain them. I took cabs from both Uber and Ola during February and came to know about things from both customer's and driver's perspective. Drivers are more inclined to Uber since they are burning cash excessively. The Ola driver I took a ride with had a Micromax phone while the Uber driver had an iPhone. Following is my experience and review of Uber and Ola in India :